Privacy Policy
Kevin and Lucía Bachata
https://www.kevinyluciabachata.com

1. Data Controller
In accordance with the General Data Protection Regulation (GDPR – EU 2016/679), we inform you that the data controller is:

Name: Kevin and Lucía

Contact email: info@kevinyluciabachata.com

Type of controller: Natural persons

2. Personal Data We Collect
Through our forms and online activities, we may collect the following data:

Full name

Email address

Phone number (optional)

Preferences (e.g., for special events like meals)

IP address and browsing data

3. Purpose of Processing
The data we collect is used for the following purposes:

Manage registration for events or classes

Send newsletters and commercial communications (with prior consent)

Create custom audiences on social networks (Facebook, Instagram)

Perform statistical analysis of website usage (Google Analytics)

Improve our services and user experience

Manage orders and online payments through WooCommerce

4. Legal Basis for Processing

Explicit consent (double opt-in) for commercial communications

Execution of a contract (purchase or registration for an event)

Legitimate interest (service improvement, site security)

5. Data Recipients
Your data may be processed by:

The internal team of Kevin and Lucía

Our external marketing consultant (with limited and controlled access)

Email sending platforms (FluentCRM + Amazon SES)

Advertising platforms (Meta/Facebook)

Analytics platforms (Google Analytics with IP anonymization)

Payment processors (Stripe, PayPal)

All services comply with European data protection regulations or are covered by the Privacy Shield agreement (in the case of US-based services).

6. Data Retention

Data will be retained as long as there is a commercial relationship or until deletion is requested.

Email marketing data will be deleted if you withdraw your consent.

7. User Rights
As a user, you may exercise the following rights at any time:

Access your data

Rectify or delete your data

Restrict processing

Object to processing

Data portability

You can exercise these rights by writing to: info@kevinyluciabachata.com

8. Security and Confidentiality
We take all reasonable measures to protect your data and ensure its confidentiality. Access to data is restricted to authorized personnel.

9. Cookies and Similar Technologies
This site uses first-party and third-party cookies to:

Function properly (technical cookies)

Analyze web traffic (Google Analytics with IP anonymization)

Show personalized advertising (Facebook Pixel, custom audiences)

You can manage your cookie preferences at any time via the consent banner (CookieYes).

10. Changes to This Policy
We reserve the right to modify this Privacy Policy to adapt it to legal updates or changes in our services. We recommend reviewing it periodically.

Last updated: May 16, 2025